They describe changes to programmes and sometimes interrupt broadcasts with urgent news or apologies for faults. Continuity announcers are usually live on the air to provide the vocal link between programmes, informing the audience of what is coming on in the future. The majority of shows on television are pre-recorded, although live work is not uncommon, and in radio it is often the rule. Presenters work on all kinds of live or recorded programmes, including: news and current affairs, sport, music shows, chat shows, children's entertainment, game shows, and specialist programmes such as travel, gardening, history and DIY. An understanding of the target audience, and what they expect, is a vital part of the role.
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They will often be hired for a programme, or series of programmes, based on their stylistic reputation. Presenters will develop their own unique styles of delivery throughout their careers, but will always be required to work according to the image, manner and tone dictated by the producer of the programme. The presenter's look, personality and presenting style are all important parts of their trade. They are also the centre point for programmes, responsible for keeping it flowing at the appropriate pace, introducing and interviewing guests, and for providing links between segments that hold the programme together.
They act as the public face (or voice) on various types of programmes, including sports-based, current affairs and entertainment shows.
Radio and television presenters entertain and inform programme audiences on national and regional stations, and satellite and cable channels.